Calculated Risk!

Risk is calculated!  Everyone takes risks, but, some people have a much higher threshold. 

A risk analysis is conducted either consciously or subconsciously every time you make a decision.  Whether you buy a car or a sandwich, you’re taking a risk and mentally assessing that risk.  Most of our risk taking has become a part of automated memory.

A baby takes risks when they learn to walk.  They’re hesitant at first and may only walk holding onto a hand or furniture, but, eventually, they’re little brains figure they’re ready for that first bold step!  They may fall down, but, they don’t quit because the risk of falling is outweighed by the freedom of walking. 

 Should you eat ice cream if you're lactose intolerant?  If you decide you really like double fudge ice cream and you really have to have some, you've made a risk analysis.  You know you're going to 'not feel so well' afterward and you may have to clear your throat all day/night long, but, you do so love your ice cream! 

On the other hand, if you want to go to a certain country and there have been uprisings and unrest, you would probably think more consciously about your choices.  You weigh the pros and cons, consult websites or colleagues and make a more deliberate, calculated decision based on your risk tolerance level. 

You take risks everyday in business too, but, most of it has already been accounted for - you have business insurance, specifically E&O (Errors and Omissions), your staff has been trained to comply with your own policies and any legislated ones. 

Knowing you take risks and that risk taking is a part of life, may prompt more proactive work on that front. Becoming proactive, rather than reactive can go a long way to mitigating risk!