In an age of social saturation, we
sometimes forget that there are definite lines that should not be crossed,
posts that are inappropriate and comments that would best be left unsaid.
There
are comments that are ok in a social setting, but, not in a business one. There are comments that a private person can
make on the facebook, twitter or other social media accounts that they could
not if they were representing a company.
But, time and time again, we’ve seen the fallout of that very thing
happening. Politicians who make
inappropriate comments about their constituency or post inappropriate photos to
a friend’s site, that eventually becomes public.
When
you represent a company, even comments you make in private or on social media
can spell an end to your career.
Companies must protect their brand.
People should see themselves as a brand as well.
If
you are your brand, protect it! If you
are cultivating a political career, your life should remain circumspect. Your actions should be congruent with your
message. Your personal life should not
argue you’re your business life.
Some
high profile people have gone into obscurity due to their inability to keep
their life or their tongue in check. When
was the last time you heard the name Gary Hart?
Although that name may not tweak anything in your mind, in the late 80’s
he was running for the Presidential nomination of the Democratic party of the
United States. This was before social
media, but, not before media altogether and it was arrogance on his part,
basically taunting the media to prove he was having an affair that spelled the
end of his political aspirations. In
less time than it takes to get the paper printed, that’s exactly what they did,
acting on a tip received.
Keep
a positive attitude and if someone is so irritating to you that you can't
control your responses to them - stop talking! It's better to walk away from
someone irritating and confrontational than it is to apologize, especially if
you don't mean it. Haven't we all wondered at one time or another -
"why did I let him/her get to me"?
If you don’t want to be asking yourself that question while sitting
there crafting yet another apology for yet another gaff, keep your own counsel
– not everything in your mind needs or should be expressed! Perhaps a sense of mystery would be more
desirable. Keep them wondering what
you’re thinking.
What
about you, how are you able to stay positive and navigate the social media
while maintaining a positive attitude?